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Top 8 Presentation Strategies

Our team at Visualbee wanted to leave you with some handy tips to help you ace that presentation. We know that if you're using Visualbe you've got your presentation design taken care of. These tips will address the rest of the things you need to consider

1. Prepare…Always! Lack-of-preparation is the kiss of death for being able to deliver a killer presentation. People who prepare the night before and then wonder why their presentation was a flop, need to rethink. Just because you know your topic, doesn’t mean you can just wing it (successfully). Map out your entire presentation and take time to add in interesting things into the PowerPoint (video clips, cartoons, pics, etc.). Practice to know your flow and timing!

2. Don’t Read. Always present with a notes outline, but don’t “read” it. Use it to refer to and have the main “content” in your head. You don’t want your back to the audience while you’re busy reading out the facts - it will be boring and distracting for the audience.

3. Smile. It makes people immediately feel at ease. Ou could do without fake smiles ­ but a nice, honest, pleasant smile. Smile a lot during your presentation. People will react warmly (most people) and you will build a nice rapport quickly.

4. If you get “I’m bored” signals from your audience, DO SOMETHING! Don’t just break a nervous sweat and continue babbling on. Ask a question! Take a break! Get more animated! Increase your energy level! Speak a little more loudly! Ask a trivia question and give a prize! This is why it is SO IMPORTANT to be “dialed-in” to your audience (even if it’s one person) instead of being “all about you” and your presentation. Every presentation you do is about THEM, not you.

5. Use humor. In Ed McMahon’s book, Superselling, he states facts when it comes to sales:

We tend to buy from someone we trust; We tend to trust someone we like; We tend to trust someone who makes us laugh.

His overall conclusion? You can be a more effective and successful presenter by using humor in your presentations. Try to have some funny short stories or one-liners that pertain to the presentation…something to break the monotony!

If you are not a naturally “witty, funny” person, this will take some work, but don’t panic! Simply consider hiring someone for a few hours to help you improve your presentation with some “fun” visuals (cartoons or video clips) or verbal communication. This person doesn’t have to be a comedy writer, but perhaps employees, friends, family, etc. A few simple, funny elements or comments can go a long way! The top sales trainers and presentation pros recommend it, so consider it!

6. Always let people know at the beginning of the presentations the steps you’ll be taking them through. Example: “Today we’re going to discuss 3 steps to help you build your brand. Each step will have an exercise that you’ll do as a group, and after each one we’ll have a discussion, followed by a 5-minute break. Then the last 30-minutes of the workshop will be for Q & A.” This is a good tactic to immediately establish “control” of the presentation (which you want) and to set audience expectations.

7. Create a Great Slide Deck: Studies done by major University’s have proven that people who use colorful, impressive visuals (don’t overdue it!) in their presentations are more likely to get favorable results. Don’t know how or don’t have the talent? Hire a graphic designer for a few hours to help you. For a minimal amount, you can have a great looking PPT presentation…that you can keep using!

8. Have all your electronic accessories prepared and tested. If you present using PowerPoint and will use your own laptop (and projector) make sure your computer is charged and that you have several extension cords of different lengths (for the computer AND projector).

There have been many people who couldn’t do their presentations (effectively) because their computer wasn’t charged, or their laptop power cord(s) was too short to reach the outlets, or the cord was too short to run the projector.

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Guest Saturday, 21 October 2017